Research has shown that people are most likely to experience an Archimedes-like moment about 10pm. The ancient Greek philosopher supposedly discovered the famous Archimedes’ principle while having a bath himself one evening. On the other hand, the afternoon is considered the least productive time of the day with 92% of people reporting to feel rather inefficient.
Lots of people choose to stay awake until the early hours, in the attempt to use that creativity strike that usually appears during nighttime. Many of the participants in the study admit they tend to forget their most inspirational ideas if they fail to put them in writing straight away. Yet, women have a higher success rate in remembering by writing down the brilliant idea when it strikes. It is quite common for people of 35 years of age or more to write down memos on their palms.