The Puppy Channel started broadcasting back in 1997. Its creator was a man named Dan FitzSimons, an ex advertising executive. He came up with the idea of creating a channel that would only show video footage of puppies while watching the O.J. Simpson murder case. He was flipping through the channels during commercials and found out that there was practically nothing else to watch but reruns, game shows and soap operas.
FitzSimons then thought that it would be nice to have some sort of a “TV parking space”. This means you don’t have to watch something in particular, you can just put the TV on and have something that wouldn’t bother you until your desired program goes on. So he created the Puppy Channel with no talk, no people, nothing but puppies running around and doing what puppies do, only accompanied by comforting music. Unfortunately, the channel was short-lived even though surveys in its first year of existence showed that 40% of people preferred watching it rather than CNBC or TBS.