One of the most recent selfie crazes that exploded over the Internet is the no-makup selfie. The huge social media phenomenon that is somewhat unbelievable is aimed towards charity and cancer research in particular. Up until now the Internet campaign was able to raise more than $13 million in donations coming from all over the world.
The most surprising fact is that a British 18-year-old mother named Fiona Cunningham created the whole project from her very own bedroom. Now she admitted that she is the mastermind behind the whole “no-makeup selfie” Internet fiasco for a purpose. Having people suffering from cancer in her family Fiona thought that it’ll be a great idea to find a way to raise donations aimed at cancer research.
She drew inspiration from after watching the Oscars and the appearance of the actress Kim Novak without makeup. Fiona is currently running the charitable website and Facebook page with the help of her family and closest friends.