Evian is a special brand of luxurious and expensive bottled mineral water derived from the depths of various sources near the south shores of Lake Geneva. The company and brand name of Evian are currently owned by Danone Group which is also one of the biggest French multinational companies.
In April this year Evian decided to bring the babies back. They struck gold in 2009 after the ‘Roller Babies’ commercial landed in the Guinness book of World Records for the most viewed online ad reaching over 72 million views.
The commercial titled ‘Baby&Me’ features pedestrians who are shocked to see themselves reflected in the glass windows as toddlers. Then both the CGI-enhanced baby reflections and the adults break into a hilarious dance off competition.
After the ‘Baby&Me’ online ad reached little over 66 million views we can honestly say that the company successfully leveraged the babies into a mighty symbol of youth and purity.