When the production of the M5 version of the BMW 5 series first started in 1986, the cars from the series were hand-built and the engine’s roaring could be heard loud and clear. However, manufacturing a modern vehicle in the 21st century means improving absolutely everything from the previous versions.
Nevertheless, one thing remains the same – drivers love to feel and hear their engine roar when they force the gas pedal. Since the 2013 BMW M5’s engine is extremely quiet, the manufacturers had to get crafty. In fact, it’s so quiet, that in order to satisfy their clients, the Bavarian motor company has taken old fashioned lip-synching to a whole new level. When the driver revs the car’s engine, a loud and clear roaring can be heard. However, it’s not the engine that’s roaring. The noise comes from a digital recording intending to perfectly imitate the original sound.
BMW call this Active Sound Design. Clearly, it’s working its magic on their clients, who pay around $100,000 for a lip-synching vehicle.