Have you ever wondered why people touch their interlocutor’s arm, shoulder or hand when they wish to present reassurance, comfort, restrain or just a simple idea? Scientists have found the answer : a touch on the arm is the ultimate persuasive weapon in communication.
Furthermore, a touch on your interlocutor’s forearm is proven to be more effective than a touch on the hand or the shoulder. For many years scientists and psychologist have been observing the reactions to the slightly gentle touch. Nowadays we know why people who have been touched on their forearm are more willing to respond positively to the idea or the request of their companion.
Annett Schirmer and her team conducted a study on the effect of the touch. The results showed that a touch triggers the brain’s response to emotions. The study also showed that the participants processed the information in the same way regardless of whether the touch was mechanical or human.
In conclusion, a touch on the forearm is more likely to be a moving motivation, if you use it on your interlocutor.