Mike Rowe was a Canadian Belmont high school student who registered the domain name MikeRoweSoft.Com for his part-time web design business in 2003. Microsoft company approached the student demanding that he gave up the domain name. Rowe asked for compensation in order to do that and Microsoft offered him $10 which was the original cost for registering a domain at that time. Maddened by their offer, Rowe asked for $10,000 which Microsoft refused to pay claiming that Rowe was attempting to force them into a big financial settlement, a practice referred to as cybersquatting according to US federal law.
The case gained immense media attention which resulted in creating a public relations mess for Microsoft and Rowe benefiting from public support. Eventually, the domain went under Microsoft’s control after the two parties managed to reach an out of court settlement. In return, the company paid all of Raw’s expenses regarding setting up a new site and also provided him with subscription to Microsoft Developer Network and tickets for him and his family to the Microsoft Research Tech Fest.