Even if you’re a fast food hater, there’s no denying that you’re able to recognize the famous golden arches forming the letter M as McDonald’s signature logo. But would you be able to spot the M if the letter wasn’t golden?
While the arches remain golden in the rest of the world, the McDonald’s restaurant located in Sedona, Arizona, doesn’t stick to the signature color. Since the city’s officials have an extremely strict policy regarding buildings and installations that don’t complement the surrounding scenery, the popular fast food chain was forced to make a big compromise in the name of revenue. Sedona’s red rocks form a beautiful scene region that officials are proud of, so when they ruled that the golden M would completely clash with the whole reddish atmosphere, McDonald’s was forced to change the colour of its signature letter. The restaurant’s exterior was painted in desert sand and the logo in turquoise.
The McDonald’s itself might actually be the more interesting attraction compared to Sedona’s red rocks.