Fans of the award winning movie ‘Lord of the Rings’ have noticed that in one one of the shots where the ring first appears and the words on it start to glow, it is possible to read the words “coca cola” in the typical twirly style of the brand logo.
The freeze frame has raised a lot of question regarding subliminal persuasion and unconscious influences being new marketing tools. As not all people are very conscious of their surrounding, it can be quite easy for marketers to plant certain suggestive images in their heads.The general idea is based upon the assumption that people are not able to process information that they are not conscious of, meaning something that you don’t see or acknowledge won’t register into your mind. But although you don’t remember seeing a certain thing, it doesn’t necessarily mean it’s not planted in your unconsciousness.
There have been a lot of online debates regarding the ‘legitimacy’ of the ‘Lord of the Rings’ screen shot : some people claim it’s a fake pointing out that the author doesn’t use latin letters but his own made up language. But given Coca Cola company’s wide practice of using such subliminal images it’s not that hard to believe that the photo might actually be real.