Apparently in the past few months there has been a tremendous rising in IKEA’s popularity rating in China. Obviously the Swedish mega-corporation which specializes in the manufacturing, design and selling of ready-to-assemble-furniture not only lets its customers test out the inventory, but tolerates them having a full high-quality nap as well.
This uplift among the citizens to escape from the noisiness and smoke of the city has reached epic proportions.The new tendency to turn the exhibit of design furniture into a real slumber party leads to a crowded store full of hyped shoppers but not all of the people inside have the intention to buy a piece of furniture.
If you are a European and you walk into an IKEA store in Bejing you can witness all sorts of situations that you may find to be very bizarre for the unaccustomed eye. Picture this for example: seeing a whole family having a nap on a king-sized mattress while beside them two elderly ladies are having dinner in the showroom setting of a fully equipped kitchen.
The explanation IKEA gave to the question why they tolerate such behavior from their customers was they see this peculiar trend as a future business investment opportunity.
All in all, dramatic cultural differences among nations and customer types have the amazing power to turn globally standard procedures and products into sometimes weird and unimaginable opportunities for businesses to reach customer satisfaction.