Have you ever wondered why the tasty piping hot fast food burgers look so exquisite on TV ads while the burgers you order in real life are kind of sad and disgraceful in comparison?
A loyal customer of the Canadian branch of McDonald’s popped this important question and the company happily answered with a well conducted PR campaign revealing the “behind the scene” story of how actually McDonald’s TV ads are being filmed.
The company posted a video in which a reporter buys a freshly made burger and then goes to the McDonald’s TV ad commercial photo-shoot to find out exactly where the discrepancies come from. The video is self-explanatory and you need to see it to believe it.
McDonald’s hires professional food stylists that prepare the “burger movie stars” in a similar fashion they’d put make-up and prepare a real person before filming. They hand-make the burger buns so they are nice and fluffy. They custom-melt the cheese so it drapes the burger just right. They even put the pickles by hand so they are in the exact place in the corner of the burger and they use syringes to put the ketchup. Who would have thought so much precise work is needed just to make a burger look pretty on camera.