The fast food chain Burger King is selling its own scented perfume for a single day only!
If you’re really hungry, the smell of Burger King’s greasy Whoppers will instantly make you go buy their sandwiches. However, if you smell the stench of a Burger King Whopper on somebody, you would probably see it as less alluring and more repulsive.
Apparently, the worldwide chain thinks otherwise, since they obviously believe the perfect body odor consists of onions, mayo, beef, fries, tomatoes and everything else Burger King has to offer. The nasty stench called Flame Grilled will be sold in perfume bottles in Japan for a single day only. The perfume will be sold on the 1st of April this year, although it doesn’t seem like an April’s Fool’s day joke, since Burger King had already announced this earlier this March. The campaign for the fragrance looks stylist and manly, if you don’t pay attention to the Burger King logo splashed on the “flaming” perfume bottle. Flame Grilled will basically smell like the grilled beef Whopper and will cost 5,000 yen ($42 in USD). It seems kind of ridiculous to pay $42 just to have the nasty after breath of the Whopper sprayed all over your body, but die-hard Burger King fans will probably appreciate it. Plus, they’ll also get a bonus – free grilled beef Whopper burger after they make the purchase.
The ridiculous news is probably some sort of a desperate attempt to get move publicity. After all, the fast food chain also did a similar publicity stunt back in 2008 with their Flame body spray targeted towards the male fans.
Oh, well, we’ll just have to wait and see if anyone will actually buy a perfume that smells like beef, onion, mayo and all the other stuff Burger King puts in their greasy burgers.