Sam Johnson, a graduate from Derby University in UK, was 8 years old when he wrote to Lego and asked how he could get a job with them. They replied explaining what he needed to do in order to become a part of the creative Danish company. Apparently, he followed the path Lego suggested because 15 years later he completed his Bachelor degree in Product design with honors. His final project was displayed at the New Designers Exhibition in London and it happened to involve Legos. Headhunters from the company were impressed by the ideas shown and offered him a job in the company’s headquarters in Denmark. Sam Johnson stated that he was very happy to take the job as he had always loved building his own toy designs and now he would be able to build new ranges for the next generation of children.