Recently in Indianapolis a thief broke into the trailers of a few semi trucks which were parked on the Eastside area. The unlucky theft happened at the parking lot of a company Arrow Trucking. Luckily most of the trailers were empty but one. According to the police it’s not the first time that particular parking lot was attacked by thieves.
The perpetrator of the crime was able to get away with 3,600 bottles of Axe shower gel from a trailer that was completely full of them. The worth of the stolen shower gel was estimated at $18,000. What is particularly interesting about this case is not the theft but the response of the company whose products were stolen. It turns out that the representatives of the Axe Shower Gel couldn’t possibly be any happier because of the theft. They have decided to use this opportunity for marketing purposes and spread the news that a thief that “smells great” is on the loose.