An incredible event occurred just two days ago in the Italian city of Milan. Astonished citizen and tourists woke to discover a huge submarine that had emerged underneath a street in the old part of the city. The submarine’s tower was sticking out of the shattered street’s surface as sailors became to crawl out of it while flabbergasted passers-by were taking photos of the incredible scene. A firefighter squad also appeared at the spot and started helping sailors climb out of the submarine.
As you have most probably figured out by now, the whole thing was a huge publicity stunt. The ambitious attempt to gather everyone’s attention was executed by an Italian-based insurance group called Europ Assistance IT. It took ours to create the whole chaotic scene with the fake submarine, the shattered road and the Smart car which looked like its wheels had been trapped by pieces of the destroyed road. However, according to locals, the ad campaign has been one of the most impressive ever done in Milan.