A new restaurant called ‘The Picture House’ has opened doors in London, UK. The interesting fact about the place is that customers don’t need to pay for their food – all they have to do is take a picture of their meal and then post it on Instagram and they get to have it for free. The owner of the restaurant is a frozen food giant company called Bird’s Eye that had come up with a very innovative way to advertise their products.
The marketing team of the company thought they could take a great advantage from the fact that people tend to share pictures of their meals anyway. The idea turned out great as the restaurant had numerous customers for the few days it was opened in the neighborhood of Soho, London. Now the place is moving to other big UK cities where customers would get a free meal as well as long as they share a picture of it.