On March 18th 2014 the Cleveland Cavaliers hosted on the Quicken Loans court the defending NBA champion team of the Miami Heat. The game was obviously watched with great interest since LeBron “The King” James was playing in front of a familiar crowd which is used to him demonstrating his greatness so many times. But the game itself was not the most interesting event for a particular fan only known by his Twitter account name, Scotty @_GodsSoldier_10’s.
Scotty decided mid-game to post a tweet that eventually got him evicted from the arena. He decided to assault the court only if her received 1000 retweets. Obviously he needed some positive encouragement from the social media audience and he posted the following tweet: ” 1000 retweets I’ll go on the court”. Obviously everyone on the Internet wanted to see some bizarre action during a live NBA game, so Scotty received the 1000 retweets in little over 15min.
But little did Scotty know that all the top professional NBA franchises monitor practically the whole social media. They care what fans are talking about the teams and their experiences while watching the NBA matches live. His tweet got noticed and Scotty suddenly was located and evicted out of the arena. He later tweeted again that he had been in custody inside a room with 12 police officers.